Comprehensive market intelligence — Revenue, Downloads, Demographics, Trends (2025-2026)
Most downloaded games on Google Play Store globally (2025). 14 titles surpassed 100M downloads.
Top 20 markets by mobile gaming revenue. Turkey leads growth at +28% YoY.
Revenue, downloads and retention metrics by game genre. Strategy dominates revenue (21.4%) despite only 4% of downloads.
Revenue, users, ARPU and growth by global region. MENA is the fastest-growing at +15% YoY.
Key performance indicators for the Google Play gaming ecosystem.
Revenue distribution and performance metrics by monetization strategy. IAP dominates at 62%.
Top 20 mobile game publishers. Tencent leads with $5.7B, more than 4x the #2 spot.
Age, gender split, session time, spending behavior, and retention benchmarks.
Industry median, top 25%, and platform-specific retention rates. Match Games lead D30 at 7.15%.
Annual Revenue Per User across top 20 markets. US leads at $112/yr, India at $5/yr.
Key industry shifts, trending categories, and fastest-growing markets in 2025-2026.